The Government promotes, for the second consecutive year, a wine-and-gastronomy space at FITUR to showcase local products

The Ministry of Agriculture, Fisheries and the Natural Environment, together with the Ministry of Tourism, Culture and Sports, are taking part for the second consecutive year in the International Tourism Fair (FITUR) with their own wine-and-gastronomy space within the Balearic Islands stand, with the aim of highlighting local products as a key and distinctive element in the archipelago’s tourism promotion.

The space will host a total of 23 tastings dedicated to different quality products from the Balearic Islands, prepared by renowned chefs from each island and paired with local wines. Each day will be devoted to a specific island: today, the first day of the Fair, the programme focuses on Mallorca; tomorrow it will be Menorca’s turn; the following day, Ibiza and Formentera; and the last two days will once again be dedicated to Mallorca.

During today’s Mallorca-focused programme, the live tastings will be led by chef Javier Hoebeeck, who will prepare various culinary proposals centred on emblematic products such as ensaimada, sobrassada, tuna, skate and ramellet tomatoes, accompanied by wines from the IGP Mallorca. In this same setting, the fair “Sabors de la Badia” will also be presented—an initiative co-organised by Pollença Town Council and the Ministry of Agriculture, Fisheries and the Natural Environment—which will hold its second edition in May 2026 and will focus on bluefin tuna and local wines. The Director General for Agri-food Quality and Local Products, Joan Llabrés, and the Mayor of Pollença, Martí March, will present the event.

As for tomorrow’s day, dedicated to Menorca, chef Patrick James will headline the live cooking shows, working with such representative products as Mahón–Menorca cheese, Menorcan red cattle, Mahón gin, Menorcan olive oil and Menorcan sheep, all paired with wines from the IGP Menorca. A specific session for the media is scheduled for this day, coinciding with Menorca’s tasting, with the aim of allowing journalists to experience first-hand the quality and uniqueness of Menorcan products.

The day dedicated to Ibiza and Formentera will feature chef Óscar Molina, who will showcase products such as Ibiza honey, goat’s cheese, Ibiza olive oil, Formentera salt and Ibizan herbs, with creations that combine tradition and creativity, accompanied by wines from the IGPs Ibiza and Formentera.

The last two days of the Fair will again be devoted to Mallorca, with live preparations by chefs Ariadna Salvador and David Moreno. These days will feature products such as almonds, saffron, purple carrots, Mallorcan herbs, Mallorca olives and olive oil, Mallorcan black pig and Sóller citrus fruits, paired with wines from the DOP Binissalem.

These sessions operate by prior reservation and aim to promote local products and highlight the designations of origin and protected geographical indications of the Balearic Islands.

The Director General for Agri-food Quality and Local Products, Joan Llabrés, stressed that “taking part for the second consecutive year with a dedicated space at FITUR shows the Government’s firm commitment to integrating local products into the tourism promotion strategy, since the unique products of each of our islands are our best calling card.”

According to Llabrés, “through local products we want to offer our visitors experiences linked to the territory, the landscape and the work of our producers. We want visitors to identify the Balearic Islands also through their products, their flavours and their gastronomy.”

Finally, Llabrés emphasised that “this action allows us to reach both the professional public and the final visitor directly, and to explain where our products come from, how they are made and what added value they bring to our tourism model. We are committed to more conscious tourism that is more engaged with the primary sector.”