PGI Sobrasada de Mallorca closes 2025 with a stable market and grows in the Balearics with rising demand for smaller formats

The PGI Sobrasada de Mallorca closed the 2025 financial year with a balance marked by market stability and by the consolidation of consumption trends that reinforce its positioning as a benchmark product.

According to data reported by producers associated with the Regulatory Council, the PGI recorded a total of 5,611,429 units marketed (2,059,026 kg) in a context that the entity describes as “noteworthy results due to their stability.”

The Balearic market accounts for 36.7% and grows by 3% compared to the previous year, a figure that confirms the product’s recognition in its natural market. The market in the rest of Spain continues to be the main sales driver, with 59.3% of the total, although it has decreased by 2.7%. This is a relative decline because, in fact, production has increased by 0.5% and, possibly, the proportion of sobrasada that, although produced under the PGI label, is marketed as non-certified is increasing.

Among the most notable trends of 2025, the Regulatory Council highlights the rise of smaller formats, as lower-weight pieces represent 50% of sales in number of units and those under 500 g account for more than 85% of total commercialization, reflecting a clear preference for more practical consumption formats.

In terms of product types, sales are mainly distributed between PGI Sobrasada de Mallorca with 1,942,482 kg, representing 94% of sales, and PGI Sobrasada de Mallorca from Black Pig with 116,543 kg, accounting for 6% of commercialization.

For the president of the Regulatory Council, Andreu Palou, the figures confirm that “the PGI is moving in the right direction, with an increasingly solid focus on product knowledge, the dissemination of its characteristics, and the strengthening of traceability, without losing the link to traditional production and territorial sustainability.” In this regard, the Regulatory Council notes that 2025 maintained its commitment to a qualitative axis, with a plan to reinforce control mechanisms and a rigorous system of information and traceability.

Moreover, the PGI maintains its international presence, although sales to foreign markets represent 4% of the total, with France as the main destination, followed by Germany, Switzerland, Lithuania and Portugal, as well as growing performance in Andorra and presence in the United Kingdom. However, penetration in international markets faces strong competition from large companies marketing non-certified sobrasada, and greater institutional support is needed for the recognition of products protected by Geographical Indications of quality.