ARTIEM presents “Dear Summer”, a campaign that champions time as the new luxury of holidays

Bep Al·lès/Ciutadella - The hotel chain responds to an increasingly widespread trend among travellers, who are once again valuing what is becoming most scarce: time, slow enjoyment and wellbeing.

ARTIEM has launched its new summer campaign this June, “Dear Summer. Some summers stay with you”, a proposal that invites people to rediscover the value of time, slow enjoyment during the holidays and those small moments that become unforgettable memories.

For years, luxury travel has been associated with exclusivity, premium services or faraway destinations. Today, however, more and more travellers value what is scarce: time. Time to enjoy without rushing, to share, to rest and to experience holidays at a different pace.

Since its beginnings, ARTIEM has made wellbeing, the value of time and connection with people and the environment the pillars of its approach to hospitality. “Dear Summer” is the natural evolution of a philosophy that the company has been bringing to each of its experiences for years and that today connects, more than ever, with a new way of understanding holidays.

The proposal is born from a simple idea: there are summers that pass without leaving a trace, and others that remain forever because of how they made us feel. They are built from simple moments: a morning without an alarm clock, light slowly coming in, a conversation that stretches on, or the sound of the sea in the background. Everyday instants that, almost without us realising it, end up becoming unforgettable memories.

Dear Summer. Some summers stay with you

With hotels in Menorca, Asturias and Madrid, ARTIEM brings this vision to a hospitality proposal focused on people, conscious enjoyment and connection with the surroundings. It is a way of understanding travel that responds to a demand increasingly present among travellers: the need to slow down, reconnect with what is essential and prioritise meaningful experiences.

Living without rushing also means knowing how we want to enjoy our time. For this reason, coinciding with the launch of “Dear Summer”, ARTIEM is offering up to 20% off bookings made through its website before 30 June 2026 using the code ARTIEMSUMMER26.

The promotion is valid for stays between 19 July and 31 August 2026 at any of ARTIEM’s hotels in Menorca, Asturias and Madrid.

ARTIEM is the first hotel chain in Europe to have obtained B Corp certification, which promotes a new business model based on a more equitable, inclusive and regenerative economy. This recognition reinforces its commitment to being the best hotels for the world and is aligned with its purpose of inspiring happiness in people.